Sharing
Click to go back
2/23
Click to go back
3/23
Open modal
Click to go back
4/23
Origins
Close modal
The term ‘Growth Hacker’ was coined by Sean Ellis in a blog post entitled “Find a Growth Hacker for your start-up” in 2010. It was later brought to a wider audience by Andrew Chen in his post "The Growth Hacker is the new VP of Marketing".

Growth Hackers scrutinise everything for potential impact and scalable growth (Tweet this).
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Click this
LPO
Close modal
LPO stands for landing page optimisation. A landing page is the webpage that is displayed when a potential customer clicks on an advert or a search engine result. The aim of optimising this page is to make it more appealing to visitors so that they then convert into sales. Read more...
Copywriting
Close modal
The term 'copy' is given to any written content that is produced with the purpose of advertising or marketing. The process of copywriting is to write something that persuades people to follow a recommended action such as click here, download this or buy this product or service. Read more...
SEO
Close modal
An acronym of ‘search engine optimisation’; it is the process whereby you affect the visibility of a website in unpaid search results with a number of content, link and social strategies covering webpages, images, video, local and academic etc. Read more...
Advertising
Close modal
In Latin, ad vertere means "to turn toward" it is a form of communication used typically by a business to promote its products or services in an effort to sell something or encourage an action from a select group. Read more...
Referrals
Close modal
This is a method of promoting services and products to new customers via word of mouth or social media invites etc. Referrals will often happen naturally but many marketers can influence it through certain strategies such as rewarding people for shares etc. Read more...
Behavioural Economics
Close modal
This is the application of psychological insights into human economic decision-making or individuals and institutions and the impact this has on returns, and resource allocation. Read more...
Public Relations
Close modal
Public Relations is the management of the spread of information by an individual or an organisation (a business, government or charity) to the public. Read more...
Email Marketing
Close modal
This is the process of marketing a commercial message to a group of individuals via email in an effort to build loyalty, trust and brand awareness. Read more...
Web Analytics
Close modal
This is the finding, interpretation and articulation of patterns in online data. Marketers use tools such as Google Analytics or Mixpanel to collect user data and discover how these users are interacting with their website / services and products. Read more...
Growth Hacker
Close modal
Growth Hackers use email, PPC, blogs and APIs rather than relying on commercials, publicity and money (tweet this).
Click to go back
5/23
Click this
Draper's Suggestion
Close modal
"PS: I love you. Get your free email at Hotmail."
100 users become 30 million in 30 months. (tweet this)
Click to go back
6/23
Click to go back
7/23
Open modal
Open modal
Open modal
Open modal
Open modal
Technology Trigger
Close modal
  • R&D
  • First generation products, high price, lots of customisation needed
  • Early adopters investigate
Peak of Inflated Expectations
Close modal
  • Mass media hype begins
  • Supplier proliferation
  • Activity beyond early adopters
  • Negative press begins
Trough of Disillusionment
Close modal
  • Supplier consolidation and failures
  • Less than 5% of the potential audience has adopted fully
  • Second generation products and services
Slope of Enlightenment
Close modal
  • Methodologies and best practices developing
  • Third generation products out of the box
Plateau of Productivity
Close modal
  • High growth adoption phase starts. 20 - 30% of potential have adopted the innovation
Click to go back
8/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Specialist Finance Provider
Close modal
Specialist finance providers typically offer an alternative to traditional bank lending and combines this with either a sector or product focus. For example, there are companies that specialise based on the company they are lending to – size, ( SME ), region ( European), the sector (IT, Professions) or the type of finance they provide ( start up, growth, acquisition etc). Benefits of specialist finance companies are that they don’t impact on your banking lines but also that their expertise usually extends beyond sales through to their credit and other functions meaning they are more likely to be able to give you relevant advice. Read more...
Crowdfunding
Close modal
This is the practice of financing a project by raising money from a large number of people. One of the most heavily publicised of these is website Kickstarter the world's largest funding platform for creative projects. It can also be done via email subscriptions, benefit events etc Read more...
Private Equity Investment
Close modal
Private equity investments are made by a private equity firm or angel investor. These investors have a set of goals based on the expansion of a business, new product development and or company restructure. Read more...
Peer to Peer Lending
Close modal
Peer-to-peer lending (or P2P) is lending money to an individual or business solely via online services matching lenders with borrowers. Since the operation runs entirely online, it keeps overheads low meaning that P2P lending is much cheaper and with a higher return than traditional institutions. Read more...
Social Impact Bonds
Close modal
Social impact bonds are a contract with the public sector where repayment to investors is on contingent with a specified social outcome being achieved. Read more...
Cryptocurrencies
Close modal
Cryptocurrencies or digital currencies are a medium of exchange that use decentralised control unlike a centralised banking system. Bitcoin is probably the most famous of these currencies, it is said that Bitcoin has volatility 7 times greater than gold and 18 times more than the U.S. dollar. Read more...
9/23
Click to go back
Acquisition
Activation
Retention
Revenue
Referral
Click to go back
10/23
Acquisition
Activation
Retention
Revenue
Click to go back
11/23
Click to go back
12/23
Click to go back
13/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Layout
Close modal
Your landing page should not include any distractions that lead a user away from your core Call-to-Action.
Headline
Close modal
Appeal to your audience's needs, use WIIFM (what's in it for me) post benefit driven headlines.
Call-to-Action
Close modal
Use simple, direct language in your calls-to-action and try testing different words - for example 'sign-up' vs 'register'.
Form Layout
Close modal
Having fewer fields in your form lowers the barrier to entry and pushes up your conversion rate. Read more about progress profiling and how it can help you nurture your leads and maximise Calls-to-Action.
Visual Media
Close modal
Try testing videos against static images and see which one gets you better conversions.
Button Design
Close modal
Give your buttons enough room to stand out, try out different colours and different text. Some colours convert better than others - red, green and orange are good choices.
Body Copy
Close modal
Write your content in the second person, use ‘you' and 'your’ over ‘we' and 'us’. Use action language that focuses on the reader benefits.
Page Length
Close modal
Generally page length should not matter so long as all important content like forms and or Calls-to-Action are above the fold. The best thing to do is test long page against a short page and if your copy is compelling users will scroll.
Click to go back
14/23
Click to go back
15/23
Click to go back
16/23
Click to go back
17/23
Click to go back
18/23
Click to go back
19/23
Click to go back
20/23
Click to go back
21/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Magic Numbers
Close modal
If you ask customers to click on which price looks more appealing - £19.99 or £20, most will choose the lesser amount as it feels like they are getting a bargain, even if it is only 1p less. The number 7 is seen as lucky and socially acceptable so it is advisable to use it in your pricing.
Limit Choice
Close modal
Limiting choices helps combat 'analysis paralysis', offering people too many choices can be demotivating and confusing for them.
Price Anchoring
Close modal
The best way to sell something that costs £2,000 is to put it right next to something that costs £10,000.
Reduce Pain
Close modal
To reduce the pain of a large amount you can reframe the product's value - for example £57/month subscription next to £700 a year subscription, even though they average out to around the same cost it feels lower to the buyer.
Free Trial
Close modal
Offering a free trial - Can enable you to lock in a user which you might not have had access to. This user once active is more likely to buy or upgrade later.
Keep it Simple
Close modal
Display prices in a simple format so instead of £1,499.00 it would be £1499 and instead of £3,790 you would show £3790 it is crazy but these prices when written like this appear different. Avoid all unnecessary additions, and prefer the simplest style possible.
Click to go back
22/23
Click here
For a chance to win (deadline 13th January 2017) a crash course in Growth Hacking download our free eBook 'Growth Hacking and Finance for IT Businesses Explained'.
Click here
Found this useful? Share with a colleague.
Click to go back
23/23

Growth Hacking and IT Finance for Businesses Explained

Sharing
Click to go back
2/23
Click to go back
3/23
Open modal
Click to go back
4/23
Origins
Close modal
The term 'Growth Hacker' was coined by Sean Ellis in a blog post entitled "Find a Growth Hacker for your start-up" in 2010. It was later brought to a wider audience by Andrew Chen in his post "The Growth Hacker is the new VP of Marketing".

Growth Hackers scrutinise everything for potential impact and scalable growth (Tweet this).
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Click this
LPO
Close modal
LPO stands for landing page optimisation. A landing page is the webpage that is displayed when a potential customer clicks on an advert or a search engine result. The aim of optimising this page is to make it more appealing to visitors so that they then convert into sales. Read more...
Copywriting
Close modal
The term 'copy' is given to any written content that is produced with the purpose of advertising or marketing. The process of copywriting is to write something that persuades people to follow a recommended action such as click here, download this or buy this product or service. Read more...
SEO
Close modal
An acronym of ‘search engine optimisation’; it is the process whereby you affect the visibility of a website in unpaid search results with a number of content, link and social strategies covering webpages, images, video, local and academic etc. Read more...
Advertising
Close modal
In Latin, ad vertere means "to turn toward" it is a form of communication used typically by a business to promote its products or services in an effort to sell something or encourage an action from a select group. Read more...
Referrals
Close modal
This is a method of promoting services and products to new customers via word of mouth or social media invites etc. Referrals will often happen naturally but many marketers can influence it through certain strategies such as rewarding people for shares etc. Read more...
Behavioural Economics
Close modal
This is the application of psychological insights into human economic decision-making or individuals and institutions and the impact this has on returns, and resource allocation. Read more...
Public Relations
Close modal
Public Relations is the management of the spread of information by an individual or an organisation (a business, government or charity) to the public. Read more...
Email Marketing
Close modal
This is the process of marketing a commercial message to a group of individuals via email in an effort to build loyalty, trust and brand awareness. Read more...
Web Analytics
Close modal
This is the finding, interpretation and articulation of patterns in online data. Marketers use tools such as Google Analytics or Mixpanel to collect user data and discover how these users are interacting with their website / services and products. Read more...
Growth Hacker
Close modal
Growth Hackers use email, PPC, blogs and APIs rather than relying on commercials, publicity and money (tweet this).
Click to go back
5/23
Click this
Draper's Suggestion
Close modal
"PS: I love you. Get your free email at Hotmail."
100 users become 30 million in 30 months. (tweet this)
Click to go back
6/23
Click to go back
7/23
Click to go back
8/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Specialist Finance Provider
Close modal
Specialist finance providers typically offer an alternative to traditional bank lending and combines this with either a sector or product focus. For example, there are companies that specialise based on the company they are lending to – size, ( SME ), region ( European), the sector (IT, Professions) or the type of finance they provide ( start up, growth, acquisition etc). Benefits of specialist finance companies are that they don’t impact on your banking lines but also that their expertise usually extends beyond sales through to their credit and other functions meaning they are more likely to be able to give you relevant advice. Read more...
Crowdfunding
Close modal
This is the practice of financing a project by raising money from a large number of people. One of the most heavily publicised of these is website Kickstarter the world's largest funding platform for creative projects. It can also be done via email subscriptions, benefit events etc Read more...
Private Equity Investment
Close modal
Private equity investments are made by a private equity firm or angel investor. These investors have a set of goals based on the expansion of a business, new product development and or company restructure. Read more...
Peer to Peer Lending
Close modal
Peer-to-peer lending (or P2P) is lending money to an individual or business solely via online services matching lenders with borrowers. Since the operation runs entirely online, it keeps overheads low meaning that P2P lending is much cheaper and with a higher return than traditional institutions. Read more...
Social Impact Bonds
Close modal
Social impact bonds are a contract with the public sector where repayment to investors is on contingent with a specified social outcome being achieved. Read more...
Cryptocurrencies
Close modal
Cryptocurrencies or digital currencies are a medium of exchange that use decentralised control unlike a centralised banking system. Bitcoin is probably the most famous of these currencies, it is said that Bitcoin has volatility 7 times greater than gold and 18 times more than the U.S. dollar. Read more...
9/23
Click to go back
Acquisition
Activation
Retention
Revenue
Referral
Click to go back
10/23
Acquisition
Activation
Retention
Revenue
Click to go back
11/23
Click to go back
12/23
Click to go back
13/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Layout
Close modal
Your landing page should not include any distractions that lead a user away from your core Call-to-Action.
Headline
Close modal
Appeal to your audience's needs, use WIIFM (what's in it for me) post benefit driven headlines.
Call-to-Action
Close modal
Use simple, direct language in your calls-to-action and try testing different words - for example 'sign-up' vs 'register'.
Form Layout
Close modal
Having fewer fields in your form lowers the barrier to entry and pushes up your conversion rate. Read more about progress profiling and how it can help you nurture your leads and maximise Calls-to-Action.
Visual Media
Close modal
Try testing videos against static images and see which one gets you better conversions.
Button Design
Close modal
Give your buttons enough room to stand out, try out different colours and different text. Some colours convert better than others - red, green and orange are good choices.
Body Copy
Close modal
Write your content in the second person, use ‘you' and 'your’ over ‘we' and 'us’. Use action language that focuses on the reader benefits.
Page Length
Close modal
Generally page length should not matter so long as all important content like forms and or Calls-to-Action are above the fold. The best thing to do is test long page against a short page and if your copy is compelling users will scroll.
Click to go back
14/23
Click to go back
15/23
Click to go back
16/23
Click to go back
17/23
Click to go back
18/23
Click to go back
19/23
Click to go back
20/23
Click to go back
21/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Magic Numbers
Close modal
If you ask customers to click on which price looks more appealing - £19.99 or £20, most will choose the lesser amount as it feels like they are getting a bargain, even if it is only 1p less. The number 7 is seen as lucky and socially acceptable so it is advisable to use it in your pricing.
Limit Choice
Close modal
Limiting choices helps combat 'analysis paralysis', offering people too many choices can be demotivating and confusing for them.
Price Anchoring
Close modal
The best way to sell something that costs £2,000 is to put it right next to something that costs £10,000.
Reduce Pain
Close modal
To reduce the pain of a large amount you can reframe the product's value - for example £57/month subscription next to £700 a year subscription, even though they average out to around the same cost it feels lower to the buyer.
Free Trial
Close modal
Offering a free trial - Can enable you to lock in a user which you might not have had access to. This user once active is more likely to buy or upgrade later.
Keep it Simple
Close modal
Display prices in a simple format so instead of £1,499.00 it would be £1499 and instead of £3,790 you would show £3790 it is crazy but these prices when written like this appear different. Avoid all unnecessary additions, and prefer the simplest style possible.
Click to go back
22/23
Click here
For a chance to win (deadline 13th January 2017) a crash course in Growth Hacking download our free eBook 'Growth Hacking and Finance for IT Businesses Explained'.
Click here
Found this useful? Share with a colleague.
Click to go back
23/23
Sharing
Click to go back
2/23
Click to go back
3/23
Open modal
Click to go back
4/23
Origins
Close modal
The term 'Growth Hacker' was coined by Sean Ellis in a blog post entitled "Find a Growth Hacker for your start-up" in 2010. It was later brought to a wider audience by Andrew Chen in his post "The Growth Hacker is the new VP of Marketing".

Growth Hackers scrutinise everything for potential impact and scalable growth (Tweet this).
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Click this
LPO
Close modal
LPO stands for landing page optimisation. A landing page is the webpage that is displayed when a potential customer clicks on an advert or a search engine result. The aim of optimising this page is to make it more appealing to visitors so that they then convert into sales. Read more...
Copywriting
Close modal
The term 'copy' is given to any written content that is produced with the purpose of advertising or marketing. The process of copywriting is to write something that persuades people to follow a recommended action such as click here, download this or buy this product or service. Read more...
SEO
Close modal
An acronym of ‘search engine optimisation’; it is the process whereby you affect the visibility of a website in unpaid search results with a number of content, link and social strategies covering webpages, images, video, local and academic etc. Read more...
Advertising
Close modal
In Latin, ad vertere means "to turn toward" it is a form of communication used typically by a business to promote its products or services in an effort to sell something or encourage an action from a select group. Read more...
Referrals
Close modal
This is a method of promoting services and products to new customers via word of mouth or social media invites etc. Referrals will often happen naturally but many marketers can influence it through certain strategies such as rewarding people for shares etc. Read more...
Behavioural Economics
Close modal
This is the application of psychological insights into human economic decision-making or individuals and institutions and the impact this has on returns, and resource allocation. Read more...
Public Relations
Close modal
Public Relations is the management of the spread of information by an individual or an organisation (a business, government or charity) to the public. Read more...
Email Marketing
Close modal
This is the process of marketing a commercial message to a group of individuals via email in an effort to build loyalty, trust and brand awareness. Read more...
Web Analytics
Close modal
This is the finding, interpretation and articulation of patterns in online data. Marketers use tools such as Google Analytics or Mixpanel to collect user data and discover how these users are interacting with their website / services and products. Read more...
Growth Hacker
Close modal
Growth hackers use email, PPC, blogs and APIs rather than relying on commercials, publicity and money (tweet this).
Click to go back
5/23
Click this
Draper's Suggestion
Close modal
"PS: I love you. Get your free email at Hotmail."
100 users become 30 million in 30 months. (tweet this)
Click to go back
6/23
Click to go back
7/23
Open modal
Open modal
Open modal
Open modal
Open modal
Technology Trigger
Close modal
  • R&D
  • First generation products, high price, lots of customisation needed
  • Early adopters investigate
Peak of Inflated Expectations
Close modal
  • Mass media hype begins
  • Supplier proliferation
  • Activity beyond early adopters
  • Negative press begins
Trough of Disillusionment
Close modal
  • Supplier consolidation and failures
  • Less than 5% of the potential audience has adopted fully
  • Second generation products and services
Slope of Enlightenment
Close modal
  • Methodologies and best practices developing
  • Third generation products out of the box
Plateau of Productivity
Close modal
  • High growth adoption phase starts. 20 - 30% of potential have adopted the innovation
Click to go back
8/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Specialist Finance Provider
Close modal
Specialist finance providers typically offer an alternative to traditional bank lending and combines this with either a sector or product focus. For example, there are companies that specialise based on the company they are lending to – size, ( SME ), region ( European), the sector (IT, Professions) or the type of finance they provide ( start up, growth, acquisition etc). Benefits of specialist finance companies are that they don’t impact on your banking lines but also that their expertise usually extends beyond sales through to their credit and other functions meaning they are more likely to be able to give you relevant advice. Read more...
Crowdfunding
Close modal
This is the practice of financing a project by raising money from a large number of people. One of the most heavily publicised of these is website Kickstarter the world's largest funding platform for creative projects. It can also be done via email subscriptions, benefit events etc Read more...
Private Equity Investment
Close modal
Private equity investments are made by a private equity firm or angel investor. These investors have a set of goals based on the expansion of a business, new product development and or company restructure. Read more...
Peer to Peer Lending
Close modal
Peer-to-peer lending (or P2P) is lending money to an individual or business solely via online services matching lenders with borrowers. Since the operation runs entirely online, it keeps overheads low meaning that P2P lending is much cheaper and with a higher return than traditional institutions. Read more...
Social Impact Bonds
Close modal
Social impact bonds are a contract with the public sector where repayment to investors is on contingent with a specified social outcome being achieved. Read more...
Cryptocurrencies
Close modal
Cryptocurrencies or digital currencies are a medium of exchange that use decentralised control unlike a centralised banking system. Bitcoin is probably the most famous of these currencies, it is said that Bitcoin has volatility 7 times greater than gold and 18 times more than the U.S. dollar. Read more...
9/23
Click to go back
Acquisition
Activation
Retention
Revenue
Referral
Click to go back
10/23
Acquisition
Activation
Retention
Revenue
Click to go back
11/23
Click to go back
12/23
Click to go back
13/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Layout
Close modal
Your landing page should not include any distractions that lead a user away from your core Call-to-Action.
Headline
Close modal
Appeal to your audience's needs, use WIIFM (what's in it for me) post benefit driven headlines.
Call-to-Action
Close modal
Use simple, direct language in your calls-to-action and try testing different words - for example 'sign-up' vs 'register'.
Form Layout
Close modal
Having fewer fields in your form lowers the barrier to entry and pushes up your conversion rate. Read more about progress profiling and how it can help you nurture your leads and maximise Calls-to-Action.
Visual Media
Close modal
Try testing videos against static images and see which one gets you better conversions.
Button Design
Close modal
Give your buttons enough room to stand out, try out different colours and different text. Some colours convert better than others - red, green and orange are good choices.
Body Copy
Close modal
Write your content in the second person, use ‘you' and 'your’ over ‘we' and 'us’. Use action language that focuses on the reader benefits.
Page Length
Close modal
Generally page length should not matter so long as all important content like forms and or Calls-to-Action are above the fold. The best thing to do is test long page against a short page and if your copy is compelling users will scroll.
Click to go back
14/23
Click to go back
15/23
Click to go back
16/23
Click to go back
17/23
Click to go back
18/23
Click to go back
19/23
Click to go back
20/23
Click to go back
21/23
Open modal
Open modal
Open modal
Open modal
Open modal
Open modal
Magic Numbers
Close modal
If you ask customers to click on which price looks more appealing - £19.99 or £20, most will choose the lesser amount as it feels like they are getting a bargain, even if it is only 1p less. The number 7 is seen as lucky and socially acceptable so it is advisable to use it in your pricing.
Limit Choice
Close modal
Limiting choices helps combat 'analysis paralysis', offering people too many choices can be demotivating and confusing for them.
Price Anchoring
Close modal
The best way to sell something that costs £2,000 is to put it right next to something that costs £10,000.
Reduce Pain
Close modal
To reduce the pain of a large amount you can reframe the product's value - for example £57/month subscription next to £700 a year subscription, even though they average out to around the same cost it feels lower to the buyer.
Free Trial
Close modal
Offering a free trial - Can enable you to lock in a user which you might not have had access to. This user once active is more likely to buy or upgrade later.
Keep it Simple
Close modal
Display prices in a simple format so instead of £1,499.00 it would be £1499 and instead of £3,790 you would show £3790 it is crazy but these prices when written like this appear different. Avoid all unnecessary additions, and prefer the simplest style possible.
Click to go back
22/23

Learn more about Growth Hacking and Alternative Finance


Click here
For a chance to win (deadline 13th January 2017) a crash course in Growth Hacking download our free eBook 'Growth Hacking and Finance for IT Businesses Explained'.
Click here
Found this useful? Share with a colleague.
Sharing
Click to go back
23/23
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